Archive for September, 2011

BRIDGING THE GAP INTERVIEW

Wednesday, September 28th, 2011

Seeing as summer may have finally arrived, albeit seemingly just to taunt us briefly before October freezes us solid, we thought now would be a good time to take another look at these vests from BTG and also to ask Claudio and Ross, the guys behind BTG, a few questions.

TELL US A BIT ABOUT HOW THE BTG BLOG CAME ABOUT AND WHAT YOUR MOTIVATIONS WERE WHEN YOU STARTED IT?

CL) We started a blog because we were both new to London and wanted to work together on a project. We met up at a pub and had this idea to do a flyer/magazine first. Thank god we didn’t go through with that! I was booking a club in West London called Market Place at the time. I started a little party called Bridging the Gap on the last Thursday of the month where I just booked a friend to play. No identity, no brand at all. Then after speaking with Ross about wanting to do something together I figured we could actually make something out of this little thing I had started.

RG) As Claudio said, we were both new to London. I had booked his boys (ASM) a couple of times for a party I used to co-promote in Oxford, but I’d never actually met him. We seemed to hit it off and after a few ales we had the idea to start a poster/magazine… in hindsight, a great idea. The blog came about as an extension to the party. Somewhere to promote the nights, share our love for music, visuals, art… you know, nothing very original. The pub was The Island Queen if I remember — well worth a visit if your round Angel way. They do great fish and chips.
THE BLOG HAS A REALLY STRONG, CLEAN AESTHETIC, SOMETHING THAT’S REFLECTED IN THESE VESTS AND THE TEES YOU PRODUCED EARLIER IN THE YEAR.  WHO’S RESPONSIBLE FOR THE LOOK OF BTG?CL) It’s all Ross!

RG) Thanks! Our identity has probably come from the posters, although I must admit we’ve never really considered the look. Its kinda evolved with each project. The emphasis on the posters has always been on the graphics as opposed to the line ups and information — we like to do things back to front. I’ve always been a fan of “International Typographic Style” and Swiss design that was pioneered in the 1950′s. That, and the whole Modernist thing can be seen influencing a fair chunk of the BTG aesthetic. I wouldn’t say we’re trying to have a particularly rigid style, who knows what the next tee release could bring. Oh, Claudio chose the logo… in hindsight, a great choice. People seem to like circles.


YOU WERE RECENTLY PUBLISHED IN A BOOK. HOW DID THAT COME ABOUT? ANY OTHER SIMILAR PROJECTS IN THE PIPELINE?
RG) To be honest I can’t exactly remember how that came about. I think a few of the older posters for the party were originally picked up by the design blog Typocircle. A few more blogs started featuring them such as ISO50 and then the showcase site Behance. It kinda snowballed from there really and one day I got an email from German publishers Gestalten asking if they could feature them in a forthcoming title called “The Modernist”. Obviously I was pretty happy about that. The overall response we’ve had from the artwork has been great. In fact we’re looking at having a little show at an ad agency in Soho soon, a retrospective of all the posters.

YOU’RE ALSO INVOLVED AT CAMP, WHAT’S YOUR ROLE THERE?

CL) I’m the head of programming at The CAMP. I currently book parties and art curators there.

DID FEP GROW FROM THROWING PARTIES AT CAMP?

CL) No, Five Easy Pieces started at Cargo. I used to do programming there before I moved to The CAMP. I founded FEP with my then boss, Tom Lilley (who now is the head of bookings at XOYO), because we were throwing loads of cool parties but were always behind Cargo’s brand. We thought if we started up our own thing we’d be able to do parties around the UK and Europe. We stopped it after it was bought though. Tom left to work at Modular and I was at The CAMP and we both needed to find our feet. After he moved to XOYO we thought it might be a good idea to start it up again, but instead of just doing parties we thought it would be cool to start releasing music. We needed the physical aspect of the label to accompany it, so that we weren’t just another new label. We decided that we would make the records more like collectible objects than flimsy 12″s in generic disco bags.

YOUR LABEL FIVE EASY PIECES RELEASED AN EP FROM CALL SUPER LAST MONTH, FOLLOWING UP ON ROYALTY’S FEP001. CAN YOU TELL US WHAT WE CAN EXPECT NEXT FROM YOU? 

CL) Yeah, the Call Super EP came out a last month. Its great because Bleep.com had Objekt’s remix of Timora the #1 club track in their top 20 for a while. Made me so happy to see that! Next up is another Royalty release which should be out in November. And, we’ve also signed two new acts: Midnight Davis and My Panda Shall Fly. The Midnight Davis will be out in sometime near the Royalty one and we’re going to open up 2012 with the My Panda Shall Fly EP. I can’t wait. Its also worth mentioning that all the FEP stuff is designed by Ross, starting from the logo all the way down to our newsletter. As you can probably tell, I place a really high emphasis on strong design. I really like working with Ross so it’s natural, I think we both have very similar tastes. I’m really looking forward to seeing what FEP003-005 look like, he always seems to raise the bar.

 

SUM & Idle Hands Present:

Friday, September 23rd, 2011

Swamp81 VS Donuts 001 available now

Saturday, September 17th, 2011

Founded in 2009 and taking its name from the London Metropolitan Police’s 1981 stop and search operation, Swamp81 is the record label of pioneering producer and DJ Loefah.

Recent Swamp81 releases have relied heavily on the timeless sounds of the Roland TR-808, a drum machine whose unmistakably distinctive bass drum and hollow, plastic handclaps serve as the foundation upon which much of the last 30 years of popular music have been built.

This September Swamp81 and Donuts will be joining forces to produce the first in a series of collaborative t-shirts; limited to 100 pieces and never to be reprinted.

The tees are borne of the same aesthetic as much of the Swamp81 catalogue, minimal in design and stripped of excess featuring a direct reference to the classic Roland instruments of the 1980′s.

Two colourways will be released; white print on a black tee and black print on white. Both are available in store at Donuts and from www.donutsthestore.co.uk now.

Photo by the ever excellent Ashes57.

African Apparel

Tuesday, September 6th, 2011

African Apparel celebrate their birthday by ripping of their own design.  Genius.  Available now HERE, size large to follow next week.

SWAMP81 vs Donuts 001 Pre-order

Saturday, September 3rd, 2011

Our SWAMP81 vs Donuts 001 tee will be available in store from Saturday 20th September but due to high demand we’re offering pre-orders from today, shipping the week commencing September 12th.  To place an order click here or call us on 0117 929 2625.

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