Seeing as summer may have finally arrived, albeit seemingly just to taunt us briefly before October freezes us solid, we thought now would be a good time to take another look at these vests from BTG and also to ask Claudio and Ross, the guys behind BTG, a few questions.
TELL US A BIT ABOUT HOW THE BTG BLOG CAME ABOUT AND WHAT YOUR MOTIVATIONS WERE WHEN YOU STARTED IT?
CL) We started a blog because we were both new to London and wanted to work together on a project. We met up at a pub and had this idea to do a flyer/magazine first. Thank god we didn’t go through with that! I was booking a club in West London called Market Place at the time. I started a little party called Bridging the Gap on the last Thursday of the month where I just booked a friend to play. No identity, no brand at all. Then after speaking with Ross about wanting to do something together I figured we could actually make something out of this little thing I had started.
RG) Thanks! Our identity has probably come from the posters, although I must admit we’ve never really considered the look. Its kinda evolved with each project. The emphasis on the posters has always been on the graphics as opposed to the line ups and information — we like to do things back to front. I’ve always been a fan of “International Typographic Style” and Swiss design that was pioneered in the 1950′s. That, and the whole Modernist thing can be seen influencing a fair chunk of the BTG aesthetic. I wouldn’t say we’re trying to have a particularly rigid style, who knows what the next tee release could bring. Oh, Claudio chose the logo… in hindsight, a great choice. People seem to like circles.
YOU’RE ALSO INVOLVED AT CAMP, WHAT’S YOUR ROLE THERE?
CL) I’m the head of programming at The CAMP. I currently book parties and art curators there.
DID FEP GROW FROM THROWING PARTIES AT CAMP?
CL) No, Five Easy Pieces started at Cargo. I used to do programming there before I moved to The CAMP. I founded FEP with my then boss, Tom Lilley (who now is the head of bookings at XOYO), because we were throwing loads of cool parties but were always behind Cargo’s brand. We thought if we started up our own thing we’d be able to do parties around the UK and Europe. We stopped it after it was bought though. Tom left to work at Modular and I was at The CAMP and we both needed to find our feet. After he moved to XOYO we thought it might be a good idea to start it up again, but instead of just doing parties we thought it would be cool to start releasing music. We needed the physical aspect of the label to accompany it, so that we weren’t just another new label. We decided that we would make the records more like collectible objects than flimsy 12″s in generic disco bags.
YOUR LABEL FIVE EASY PIECES RELEASED AN EP FROM CALL SUPER LAST MONTH, FOLLOWING UP ON ROYALTY’S FEP001. CAN YOU TELL US WHAT WE CAN EXPECT NEXT FROM YOU?
CL) Yeah, the Call Super EP came out a last month. Its great because Bleep.com had Objekt’s remix of Timora the #1 club track in their top 20 for a while. Made me so happy to see that! Next up is another Royalty release which should be out in November. And, we’ve also signed two new acts: Midnight Davis and My Panda Shall Fly. The Midnight Davis will be out in sometime near the Royalty one and we’re going to open up 2012 with the My Panda Shall Fly EP. I can’t wait. Its also worth mentioning that all the FEP stuff is designed by Ross, starting from the logo all the way down to our newsletter. As you can probably tell, I place a really high emphasis on strong design. I really like working with Ross so it’s natural, I think we both have very similar tastes. I’m really looking forward to seeing what FEP003-005 look like, he always seems to raise the bar.